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How Artificial Intelligence for Content Generation (AIGC) Enables Advertising Marketing: A Multi-Case Study Based on the Advertising Industry

Author(s)

Jin Zhou

Affiliation(s)

Literature and Journalism School, Xiangtan University, Xiangtan, Hunan, China

Abstract

In recent years, along with the rapid development of artificial intelligence technology, Artificial Intelligence Generated Content, or "AIGC", has been applied to various industries. For the advertising industry, AIGC technology has brought far-reaching impact on advertising creation by virtue of its high efficiency, speed and deep learning capability. For the advertising industry, AIGC technology has brought far-reaching impact on advertising creation by virtue of its high efficiency, speed and deep learning capability. As a comprehensive industry integrating marketing and communication, utilizing AIGC to empower advertising production and innovation has become important for major advertising companies to seize the consumer market. Against this background, the article starts from the technical characteristics of AIGC, introduces its application status in the fields of advertising marketing and advertising communication, and introduces the importance of AIGC for the development of the consumer market. fields of advertising marketing and advertising communication, discusses the empowering effect it brings to the field of advertising in the era of new media communication, and looks forward to the future. media communication, and looks forward to the development prospect of AIGC technology in the application of advertising, and at the same time puts forward coping strategies for risks and challenges. and at the same time puts forward coping strategies for risks and challenges.

Keywords

AIGC; Advertising Marketing; Advertising Communications; New Media

References

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