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The Upgrade Strategy of Snow Town: The Synergistic Effect of Smart Heating and Cultural Immersion

Author(s)

Jin Hongnan

Affiliation(s)

Heilongjiang University of Science and Technology, Harbin, Heilongjiang, China

Abstract

This study examines the operational challenges faced by Snow Town, a folk tourism village in Harbin, amidst the region's ice and snow tourism boom, and proposes an integrated upgrade strategy combining smart heating and cultural immersion. Drawing on a survey of 762 valid questionnaires and over 30,000 online comments, the research identifies key bottlenecks: limited accommodation capacity (31.2% reported tight housing supply), inefficient heating (41.45% experienced adequate temperatures for only 50%-70% of their stay), and one-dimensional cultural offerings (secondary consumption at 18%). The smart heating renovation, utilizing air-source heat pumps, increased reception capacity by 120% to 5,000 person-trips daily, while cultural immersion initiatives, such as the Ewenki Ice and Snow Narrative theater, boosted secondary consumption to 32%. The synergy between these strategies enhanced visitor satisfaction, with emergency facility adequacy strongly correlated with satisfaction (r=0.62, P<0.01). This model offers a replicable framework for Northeast China's ice and snow tourism destinations, supporting sustainable development and regional resilience, particularly in the context of the 2025 Asian Winter Games.

Keywords

Snow Town; Smart Heating; Cultural Immersion; Ice and Snow Tourism; Visitor Satisfaction

References

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