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Under the Background of the New Model of Real Estate Development, the Current Situation, Difficulties and Countermeasures of Regional Real Estate Enterprises Analysis

Author(s)

Linna Gao1, Wansi Ying2, Hao Ji3, Shu Yang4, Jiangping Li4,*

Affiliation(s)

1Xi'an International Studies University, Xi’an, Shaanxi, China 2Department of Statistical Science, University College London, London WC1H 9BT, United Kingdom 3Department of Economics and Finance, Xian International Studies University, Xi’an Shaanxi, China 4School of Economics and Finance, Xian International Studies University, Xi’an, Shaanxi, China *Corresponding Author.

Abstract

This article, set against the backdrop of China's new real estate development model, focuses on the current situation, challenges, and strategies for regional real estate companies. The study highlights that the current real estate market faces structural supply and demand imbalances, high inventory levels, and inadequate ESG performance. Using Binjiang Group as a case study, the article conducts a multi-dimensional analysis. By examining its business structure, strategic layout, and financial performance, it reveals the profit pressures and transformation needs of regional enterprises under high-turnover strategies. The article suggests that companies should enhance their core competitiveness by optimizing existing assets, upgrading product lines, and reinforcing social responsibility. Additionally, they should explore differentiated development paths in line with policy guidance, such as the construction of affordable housing, to provide a reference for the industry's high-quality transformation.

Keywords

New Development Model; Regional Real Estate Enterprises; Destocking; ESG Performance; Binjiang Group

References

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