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Strategy Integration and Practical Application of Game Project Consumption Experience Improvement in Digital Age

Author(s)

Ruisiqi Dai

Affiliation(s)

Chengdu Tianfu Middle School, Chengdu, Sichuan, China

Abstract

In the digital age, the game industry is booming and the competition is increasingly fierce, so improving the consumption experience of game projects has become the key. This study deeply analyzes the components of game consumption experience and combs relevant theoretical bases, including user experience theory, consumer behavior theory and service marketing theory. Through the analysis of the current situation of the game industry, it reveals the challenges facing the consumer experience, such as the intensifying market competition, the diversification of user needs, and the rapid upgrading of technology. Furthermore, multi-dimensional improvement strategies such as game quality optimization, user service improvement, marketing strategy innovation and community construction strengthening are proposed, and the practical application and remarkable results of these strategies in game projects are demonstrated in combination with actual cases, aiming to provide theoretical and practical guidance for game enterprises to enhance competitiveness and achieve sustainable development.

Keywords

The Digital Age; Game Project; Consumption Experience; Strategy Integration; Practical Application.

References

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