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Innovation of Visual Communication Design Works Based on Artificial Intelligence: Take "Ne Zha2" as an Example

Author(s)

Zhehan Zhang, Han Chi, Zhongyan Lin*

Affiliation(s)

Minjiang University, Fuzhou, China *Corresponding Author

Abstract

Currently, with the rapid development of the digital era, artificial intelligence technology is becoming more and more important, especially in favor of the innovation of visual communication design works. In order to explore the effective use of AI Generative Adversarial Networks (GAN) and Convolutional Neural Networks (CNN), as well as Deep Learning Models (CLIP) and Collaborative Filtering Algorithms (CF). Using a combination of literature research and case study method, this paper conducts an in-depth study using “Ne Zha2” as a typical case, from which it concludes that AI not only revolutionizes the creation paradigm of visual communication design and promotes the innovation of visual communication design works, but also deeply integrates technological innovation and artistic expression, opening up a new way for the modern expression of traditional excellent cultural IP. This provides new insights into the creative use of artificial intelligence in the field of visual communication design.

Keywords

Artificial Intelligence; Visual Communication Design; Creative Work; Ne Zha2

References

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