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Research on the Shaping Mechanism of User Behavior by Media under the Digital Capitalism Model

Author(s)

Haoran Zhang

Affiliation(s)

School of Journalism & Communication, Zhengzhou University, Zhengzhou, Henan, China *Corresponding Author

Abstract

This article delves deeply into the shaping mechanism of media on user behavior and the multi-dimensional influences it generates. It is pointed out that the media shapes users' cognition, social interaction and behavioral habits in all aspects through content presentation, interaction mode, etc., and plays an important role in social culture, value construction and international communication. However, this shaping mechanism has drawbacks such as distorting cognition and leading to cultural homogenization. To address the challenges, the article emphasizes the crucial roles of technological ethics and user subjectivity in the construction of the balance mechanism. Technological ethics regulate media behavior, and the return of user subjectivity enables users to become active participants, so as to achieve harmonious coexistence and sustainable development among media, users and society.

Keywords

Digital Capitalism; Media; User Behavior; Algorithm Recommendation; Attention Economy

References

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