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Research on the Dynamic Adjustment of Marketing Mix Strategies under the Impact of Inflation

Author(s)

Luyi Song

Affiliation(s)

Jinan New Channel - JUTES High School, Jinan, Shandong, China *Corresponding Author

Abstract

Under the background of global economic integration, inflation, as a key variable in macroeconomic operation, has a profound impact on the stability and development of the economies of various countries. This paper first explores the theory of inflation and its influence mechanism on the marketing environment, pointing out that inflation has a comprehensive impact on the marketing environment by affecting multiple aspects such as consumers' purchasing power, enterprise costs, and the market competition pattern. Then, this paper proposes the dynamic adjustment methods of marketing mix strategies under the impact of inflation, including the adjustments of product strategies, price strategies, channel strategies and promotion strategies. Subsequently, a theoretical framework for the dynamic adjustment of marketing mix strategies under the impact of inflation was constructed, and empirical inspirations were proposed based on this framework. Finally, taking Mondelēz International as an example, its coping strategies under the impact of inflation were analyzed, and the effectiveness of the theoretical framework and adjustment methods was verified. The research of this paper not only enriches the existing theories of economics and marketing, but also provides practical guidance for enterprises to formulate effective marketing strategies.

Keywords

Inflation; Marketing Mix Strategy; Dynamic Adjustment; Competitiveness

References

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