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Research on the Synergistic Mechanism of Starbucks' Product Innovation Strategy and Consumer Experience Management

Author(s)

Yixuan Tan

Affiliation(s)

Jinan New Channel - JUTES High School, Jinan, Shandong, China *Corresponding Author

Abstract

With the intensification of competition in the global coffee market, as an industry leader, Starbucks' collaborative mechanism of product innovation strategy and consumer experience management has become the core for maintaining its competitive edge. This article analyzes Starbucks' product innovation paths (such as seasonal limited products, health transformation and digital integration) and consumer experience management strategies (such as sensory experience, social scene construction and digital services) to reveal the synergy between the two in terms of goal consistency, resource complementarity and dynamic feedback. Research indicates that Starbucks has achieved a leap from functional value to emotional value through the "product-experience" dual-wheel drive model, but it faces challenges such as the balance between globalization and localization and the digital divide. In the future, it is necessary to further strengthen data-driven personalized experience design and explore sustainable innovation paths.

Keywords

Starbucks; Product Innovation; Consumer Experience; Synergy Mechanism; Digital Transformation

References

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