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Research on the Chinese Wedding Custom of "Ten Miles of Red Makeup"

Author(s)

Haoyu Gu, Supawadee Juysukha

Affiliation(s)

Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Thailand

Abstract

"Ten Miles of Red Makeup" is a traditional wedding custom with unique characteristics in China. The national intangible cultural heritage of East Zhejiang's Ten Miles of Red Makeup is also the best-preserved traditional Chinese wedding culture today. However, with the rapid development of society, this cultural treasure is gradually fading from people's sight, and its inheritance and development are facing severe challenges. Although the current wedding supplies on the market are dazzling, they lack cultural connotations and design innovations, and the homogeneity problem is serious. In order to protect and inherit this unique wedding culture, this paper explores how to organically combine East Zhejiang's Ten Miles of Red Makeup with modern wedding supplies. This paper aims to explore the integration of China's traditional wedding culture "Ten Miles of Red Makeup" and modern wedding cultural and creative design, and seek an innovative combination of traditional culture and modern design. First of all, focus on integrating the elements of East Zhejiang's Ten Miles of Red Makeup, by extracting wedding ceremonies, using art forms such as paper-cutting styles, and combining auspicious blessings, create a series of posters, fonts and packaging designs with cultural connotations, so that it has a complete story. Especially in the ceremony of "Hundred Birds Paying Homage to the Phoenix", the traditional cultural elements of birds will be cleverly used to replace the human figures, making the design more creative and attractive, enhancing the aesthetic experience of consumers, and deepening the public's understanding of the culture of "Ten Miles of Red Makeup" in East Zhejiang, so as to improve its current development difficulties and lack of innovation. In order to have a more comprehensive understanding of the innovative combination of traditional culture and modern design, this paper conducts a field investigation on the birthplace of "Ten Miles of Red Makeup", analyzes the cultural protection, cultural industry integration, government policy management and intangible cultural heritage protection in the region, and compares and analyzes the innovative combination of intangible cultural heritage and modern design brands in the Chinese market. Summarize its experience and emphasize the importance of cultural inheritance and protection, the use of innovative methods to revitalize traditional culture and multidisciplinary integration design. Finally, several policy recommendations are put forward: establish an intangible cultural heritage protection and inheritance system; explore new models of innovative integration of traditional culture and modern cultural and creative products; strengthen cultural communication and international exchange platforms. These measures will help the living inheritance of "Ten Miles of Red Makeup" in East Zhejiang, so that this originally luxurious traditional wedding culture will be closer to the lives of the general public in the new era and serve them, thus rejuvenating new vitality and vitality.

Keywords

East Zhejiang Shili Hongzhuang; Chinese Wedding Supplies; Cultural and Creative Design; Paper-Cutting Culture

References

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