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Digitalisation of Mazu Religious Culture and Costume Experience from a Service Design Perspective-The Mazu Cultural Tourism Zone on Meizhou Island as an Example

Author(s)

Zhao Yi

Affiliation(s)

School of Design, Wuhan University of Science and Technology, Wuhan, Hubei, China

Abstract

This study takes the A-Ma culture and dress experience of Meizhou Island as the core object, focuses on the development goal of ethnic cultural tourism in the context of rural revitalisation, explores the innovative path of Meizhou Island A-Ma cultural tourism from the perspective of service design, and carries out the relevant service design practice. Taking Mazu culture of Meizhou Island as a research case, comprehensively using questionnaire survey, field visit and other research methods, comprehensively analysing the current situation of ethnic culture tourism in Meizhou Island. Based on the service design theory and methodology, combined with the SWOT model, the service system integrates online and offline, and with the help of AR, VR and other advanced digital technologies, it explores the connotations of A-Ma culture and dress culture, innovates the digital experience design ideas, and provides a new direction for the inheritance and development of the A-Ma culture to effectively enhance the users' sense of experience of the national culture tourism. The service design aims to promote the sustainable development of ethnic culture tourism on Meizhou Island, which in turn drives regional economic growth.

Keywords

Mazu; Meizhou Island; Service Design; AR Technology; VR Technology

References

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