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The Role of Emotional Content in Media within the Framework of Social Psychology in the Emotional Resonance and Behavioral Guidance of the Audience

Author(s)

Luodan Le

Affiliation(s)

School of Literature, History and Culture (School of Journalism and Communication), Qiqihar University, Qiqihar, China *Corresponding Author

Abstract

This article aims to explore the role of emotional content in media on the emotional resonance and behavioral guidance of the audience under the framework of social psychology. Through the sorting out of relevant theories and in-depth analysis of actual cases, it reveals how the emotional content of the media triggers the emotional responses of the audience and thereby influences their behavioral decisions. Research has found that the emotional content of media has a significant effect in triggering emotional resonance among the audience, and this resonance will further guide the audience to develop specific behavioral tendencies, such as consumption behavior and social participation behavior. Meanwhile, factors such as individual differences among the audience and social and cultural backgrounds will also have a moderating effect on the effect of emotional content in the media.

Keywords

Social Psychology; Emotional Content in the Media; Emotional Resonance; Behavioral Orientation

References

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