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An Analysis of the Impact of Short Selling Turmoil on the Brand and Financing of New Energy Enterprises: A Case Study of NIO

Author(s)

Yiming Ding

Affiliation(s)

Jinan New Channel -JUTES High School, Jinan, China

Abstract

This article focuses on the impact of the short-selling controversy on the brands and financing of new energy enterprises, and conducts an in-depth analysis with NIO as a typical case. First, the basic concept of the short selling mechanism and its significance in the capital market were expounded. Then, the course of the short selling controversy that NIO encountered was analyzed in detail. Through the analysis of relevant data and actual cases, this paper deeply explores the damage to NIO's brand image caused by the short-selling controversy, including the decline in consumer trust and the damage to brand reputation. At the same time, the negative impacts of the short selling event on its financing channels, financing costs and financing scale were analyzed. Finally, based on NIO's response strategies and effects, a series of targeted suggestions were put forward for new energy enterprises on how to maintain their brand image and ensure the stability of financing when facing the short-selling controversy.

Keywords

Short Selling Turmoil; New Energy Enterprises; Brand Influence; Financing Impact; Nio Auto

References

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