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The Mechanism and Optimization Path of Cross-Border Collaboration Marketing Strategies in Enhancing Brand Image

Author(s)

Shihan Du

Affiliation(s)

School of Linyi No.1 high school, Linyi, China *Corresponding Author

Abstract

This article focuses on the mechanism and optimization path of cross-border collaboration marketing strategies in enhancing brand image. First, elaborate on the concept and characteristics of cross-border collaborative marketing, and analyze the key elements for enhancing brand image. Then, we will delve into the mechanism by which cross-border collaboration marketing strategies enhance brand image, including aspects such as resource complementarity, innovative perception, and topic creation. This paper proposes a path to optimize cross-border collaboration marketing strategies from the perspectives of precise positioning, deep integration, and continuous innovation to enhance brand image, aiming to provide theoretical support and practical guidance for enterprises to carry out cross-border collaboration marketing.

Keywords

Cross-Border Co-Branded Marketing; Brand Image Enhancement; Mechanism of Action; Optimize the Path

References

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