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The Application of Digital Experience Marketing in the Shaping of High-End Beauty Brands: A Case Study of Estee Lauder

Author(s)

Lin Wei

Affiliation(s)

Jinan New Channel -JUTES High School, Jinan, China

Abstract

This article focuses on the application of digital experience marketing in the shaping of high-end beauty brands, and conducts in-depth research with Estee Lauder as a specific case. Firstly, the concept and characteristics of digital experience marketing were expounded, and the key elements and challenges faced in shaping high-end beauty brands were analyzed. Then, a detailed analysis was conducted on Estee Lauder's strategies in digital experience marketing, including social media interaction, virtual makeup try-on technology, and personalized marketing, among others. Explore the positive impact of its digital experience marketing on brand building, such as enhancing brand awareness, strengthening consumer loyalty, and promoting brand innovation. At the same time, it points out possible problems and puts forward corresponding suggestions, aiming to provide references for high-end beauty brands to better apply experience marketing to shape their brands in the digital age.

Keywords

Digital Experience Marketing; High-End Beauty Brand; Brand Building; Estee Lauder

References

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