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AI-Empowered Reform and Practice of Curriculum Evaluation for "Tourism New Media Marketing"

Author(s)

Luo Dali

Affiliation(s)

Chongqing Vocational Institute of Engineering, Chongqing, China

Abstract

Aiming at the problems of single evaluation subject, lagging evaluation method and inaccurate evaluation result in the current curriculum evaluation of "Tourism New Media Marketing", this study explores the application path of AI technology in curriculum evaluation reform. By adopting the methods of literature research, case analysis and empirical research, this study first sorts out the current situation and existing defects of curriculum evaluation, then designs an AI-empowered curriculum evaluation system, and verifies its effectiveness through teaching practice. The results show that AI technology can optimize the evaluation process, improve the scientificity and comprehensiveness of evaluation, and provide effective support for the high-quality development of the curriculum. It also provides a reference for the reform of curriculum evaluation in similar applied courses.

Keywords

AI; Tourism New Media Marketing; Curriculum Evaluation; Teaching Reform

References

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