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An Examination of the Problems and Optimization Paths of China's Sports Market Environment in the Post-Detachment Era

Author(s)

Rui Miao1, Dianbo Zhang1, Cheng Ji2

Affiliation(s)

1School of Graduate Education, Shandong University of Physical Education, Jinan, Shandong, China 2Qufu Normal University, Qufu, Shandong, China

Abstract

The de-administration reform of sports associations has been ongoing for over 30 years and has entered the post-de-administration era. This reform not only has a significant impact on enhancing the capabilities of sports associations and their self-sustaining functions but also enables sports associations to gradually grow and develop by relying on the market, making full use of social and market resources to nourish the sports market and promote the development of China's sports industry. Based on this, this paper uses methods such as literature review and logical analysis to explore the problems and optimization paths of the sports market environment in the post-de-administration era in China. The research suggests that in the post-de-administration era, the sports market environment in China still faces issues such as scarce market resources, difficulties in the survival of sports associations, an unstructured market supervision system, and weak top-level design, which need to be further strengthened. Therefore, it proposes optimization paths such as integrating the sports resource environment, improving its flow efficiency and development intensity; clarifying the functions of sports associations and fostering their self-development capabilities; improving the regulatory environment and deepening multi-party collaborative governance; and optimizing the top-level design environment to effectively build an active public institutions externally.

Keywords

Post-De-Administration Era; Sports Associations; Sports Market Environment; De-Administration Reform; Market-Oriented Transformation

References

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