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A Model of Applicable Strategies for Design Pragmatics of Huizhou Cultural and Creative Product Development

Author(s)

Xiaoli Zhang1, chunyan li2

Affiliation(s)

1Department of Product Design, School of Art, Huangshan University, Huangshan, Anhui, China 2Department of Visual Communication Design, School of Art, Huangshan University, Huangshan, Anhui, China *Corresponding Author.

Abstract

The methodology system and case studies of Huizhou cultural and creative product design reveal the systematic and practical value of its model. Addressing the lack of systematic theoretical guidance, this paper proposes an applicable model for Huizhou cultural and creative product development: the three-dimensional and four-stage system. This model integrates demand insight and positioning, element excavation and expression, and multi-role collaborative innovation. Supported by case studies, it highlights the systematic and evolving significance of design pragmatics in cultural and creative product development. The model provides a research paradigm for conceptual design positioning and the synergistic innovation mechanism of matter and reason in Huizhou cultural and creative products. It offers universal reference value for transforming cultural heritage from symbolic display to value transmission.

Keywords

Design Pragmatics; Applicable Orientation; Huizhou Cultural and Creative Industries; Three-Dimensional and Four-Stage; Intersubjectivity; Section

References

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