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Cultural Narrative, Symbol System and Cross-Cultural Communication: the Globalization Path of the Chinese-Style Animation "Nezha: The Devil Boy Conquers the Dragon King"

Author(s)

Dong Zhou

Affiliation(s)

Jinan University, Zhuhai, China

Abstract

In recent years, with the diversified development of the global cultural market, China's animation industry has gradually broken through the dilemma of "cultural discount" and formed a new narrative strategy in international communication. As a phenomenal work in 2025, "Nezha: The Devil Boy Conquers the Dragon King" not only realizes the modern reconstruction of traditional mythology, but also makes in-depth innovations in visual style, symbol system and cross-cultural communication path. Through text analysis, semiotic interpretation and cross-cultural communication theory, this paper explores how this work establishes meaning resonance in the global cultural market, and analyzes its communication strategies and challenges in the postcolonial context. The study found that the film established a new cultural narrative model between local mythology and global popular culture through cultural translation, double coding and dynamic identity construction, which not only strengthened the global appeal of national style aesthetics, but also reflected the complex dialectics of discourse power in the process of cultural output.

Keywords

Chinese-Style Animation; Cultural Translation; Cross-Cultural Communication; Semiotics; Identity

References

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