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Toward an Effective Market and a Proactive Government: How Digital Consumption Vouchers Unlock Consumption Potential

Author(s)

Su Men, Zixuan Li

Affiliation(s)

School of Public Administration, Xiangtan University, Xiangtan, Hunan, China

Abstract

Against the backdrop of the government’s efforts to boost consumption, digital consumption vouchers have evolved from temporary relief measures into a regular instrument, achieving notable results. However, the underlying mechanism through which they stimulate consumption—particularly in unleashing medium- to long-term consumption potential—still requires systematic explanation. This study focuses on the key question of how digital consumption vouchers, through their innovative features, systematically unlock household consumption potential, with the aim of refining consumption measures and facilitating economic circulation. The research reveals that the root cause of constrained consumption potential lies in structural supply-demand mismatches driven by information asymmetry, and that effectively unlocking this potential depends on the synergistic optimization of market mechanisms and government guidance. Accordingly, this study demonstrates that, in implementation, digital consumption vouchers simultaneously enhance market functioning and government guidance, fostering coordination between the two. This, in turn, systematically alleviates information asymmetry and supply-demand mismatches, ultimately unlocking household consumption potential.

Keywords

Digital Consumption Vouchers; Consumption Potential; Information Asymmetry; Resource Allocation; Government-Market Coordination.

References

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