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The Role of Social Media Platforms in the Dissemination of Traditional Chinese Culture

Author(s)

Ziyan Meng

Affiliation(s)

Department of Humanities, University of Melbourne, Melbourne, Australia

Abstract

Recently, social media has been a key part of individual's lives, greatly changing the way and speed of information dissemination. Compared with traditional media, social media breaks through the limitations of time and space, and attracts considerable users due to its interactive and diverse forms. This paper analyses the function of mass media in propagating traditional Chinese culture and explores how to use these platforms to more effectively boost the innovation and advancement of traditional culture. The research shows that mass media enlarges the range of traditional culture propagation, and draws attention of youngsters through innovative content forms. This article proposes countermeasures such as strengthening the production of creative content, building a professional cultural communication team, and promoting cooperation between the government and enterprises, so as to improve the communication effect of traditional Chinese culture on social media.

Keywords

Social Media; Traditional Culture; Cultural Communication; Innovative Inheritance; Content Creation

References

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