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Research on the Development of County Traditional Chinese Medicine Industry from the Perspective of Rural Revitalization: Taking Longyou County, Quzhou City, Zhejiang Province as an Example

Author(s)

Zhuoer Liu, Hanqing Xie, Xiang Chen*

Affiliation(s)

Zhejiang Chinese Medical University, Hangzhou, Zhejiang, China *Corresponding Author

Abstract

Since 2025, China's rural revitalization has entered a new stage. The theoretical and practical achievements of the rural revitalization strategy have provided research bases for scholars. The traditional Chinese medicine industry is an important part of the rural economy. This study takes Longyou County as an example. Through literature investigation, the current research results of other scholars were obtained. Then, in-depth field research was conducted within Longyou County to obtain first-hand data and analyze the problems in the development of the traditional Chinese medicine industry. Longyou County integrates resources through models such as "common prosperity workshop" to promote employment and increase collective economic income. However, there are issues such as insufficient cooperation, low-end processing, and shortage of talents. Measures such as framework coordination, digital empowerment, and talent attraction and cultivation need to be further implemented to promote the development of the traditional Chinese medicine industry, boost rural revitalization, and move towards common prosperity.

Keywords

Rural Revitalization; Chinese Medical Industry; Common Prosperity Workshop; Common Prosperity

References

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