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From China’s Fields to Global Tables: Talent Support and Capability Enhancement for Agricultural E-Commerce under the RCEP Framework

Author(s)

Yang Mu, Liguang Chen, Yuming Guo, Feng Jiang

Affiliation(s)

Tianjin Tianshi College, Tianjin, China

Abstract

Regional Comprehensive Economic Partnership (RCEP) comes into effect during a time when the global trade order is being reformed and there’s more regional economic cooperation, making it an important moment to improve how China’s farm products move around the world. This study confronts the principal barriers to elevating the quality of agricultural cross-border e-commerce, which are typified by suboptimal logistics networks, insufficient brand recognition in global markets, and inadequate alignment with international technical regulations. Methodologically, this study synthesizes documentary analysis with focused case studies, utilizing the RCEP agreement as its primary analytical lens. From this investigation emerges a comprehensive framework for advancement, structured around five synergistic dimensions: optimizing policy instruments, modernizing cross-border supply chain systems, cultivating differentiated agricultural brands, harnessing digital platform capabilities, and developing a new generation of talent with blended digital and sectoral expertise. Output from this study is meant for immediate use. To give policymakers better information so they can make better plans to help farms work across countries, and to give schools new ideas about how to teach students who need both computer skills and farming knowledge for jobs in the future. Consequently, this inquiry holds substantial practical relevance for steering China's agricultural cross-border e-commerce toward a more sustainable and value-added developmental path under the RCEP regime.

Keywords

Cross-Border Agricultural Product E-Commerce; RCEP; Social E-Commerce; Talent Support; Capacity Improvement

References

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