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A Study on Cross-Cultural Communication Issues of Chinese Costume Dramas Based on the 5W Communication Model

Author(s)

Heyang Lv

Affiliation(s)

Quanzhou Normal University, Quanzhou, Fujian, China

Abstract

In recent years, the pace of China’s cultural “going global” has accelerated markedly, and a number of Chinese costume dramas have rapidly gained popularity abroad via digital media. As an increasing number of costume films and television series enter overseas markets, research on their cross‑cultural communication is essential to promote their international dissemination and to strengthen China’s cultural communicative capacity. This paper adopts the 5W communication framework (Who, Says What, In Which Channel, To Whom, With What Effect) to examine the current status and salient problems in the cross‑cultural transmission of Chinese costume dramas. Drawing on this analysis, targeted recommendations are proposed with respect to communicators, content, channels, audiences and effects, including measures to localize overseas distribution and to leverage new media platforms in order to reduce cultural discount.

Keywords

Cross-Cultural Communication; Costume Drama; 5W Communication Model

References

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