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The Influence of Psychological Factors and Travel Motivation on the Booking Intention of Wellness Resorts among Senior Citizens in Shanghai, China

Author(s)

Ding LI, Dr. Sree Kala Kunju Raman Nair

Affiliation(s)

Taylor’s University, Kuala Lumpur, Malaysia

Abstract

This study investigates the influence of psychological factors and travel motivations on the booking intentions of elderly tourists in Shanghai, China, towards holiday resorts. Employing a quantitative research methodology, this study utilised SPSS and AMOS to conduct reliability testing, exploratory and confirmatory factor analyses, and regression analysis. Findings indicate that health needs, social needs, and facility needs constitute the primary factors positively influencing booking intentions, whereas cost considerations exert a lesser influence. Furthermore, psychological factors such as aesthetic preferences and relaxation needs also demonstrate significant positive correlations with booking intention

Keywords

Senior Tourism, Wellness Resorts; Psychological Needs; Social Needs; Decision-Making

References

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