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Research on the Economic Development Model of Intangible Cultural Heritage in Jinxiu Yao Autonomous County under the Background of Rural Revitalization

Author(s)

Mingyang Wang; Hua Fan*

Affiliation(s)

Guangxi Science &Technology Normal University, Laibin, Guangxi, China *Corresponding Author

Abstract

Against the backdrop of the rural revitalization strategy, intangible cultural heritage, as a crucial cultural resource and economic engine in rural areas, holds special significance for the development of ethnic minority regions. This paper takes Jinxiu Yao Autonomous County in Guangxi as the research object. Based on the realistic conditions of Jinxiu's intangible cultural heritage economy development, it points out the challenges faced by Jinxiu's intangible cultural heritage economy, such as funding shortages, talent gaps, weak brand marketing, and limited sales channels. Based on this, the study proposes optimization strategies including strengthening policy and financial support, improving talent training systems, innovating brand marketing, and expanding diversified market channels. the aim is to promote rural industrial revitalization in ethnic minority areas and achieve coordinated cultural and economic development.

Keywords

Intangible Cultural Heritage; Policy Support; Brand Marketing

References

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