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Research on Marketing Strategies of High-Tech Enterprises

Author(s)

Yanchun Zhang, Bobby P. Atayan

Affiliation(s)

University of the Cordilleras, Gov. Pack Road, Baguio, Philippines

Abstract

In the current era of rapid technological development, high-tech enterprises have become a crucial force in promoting economic growth and innovation. However, fierce market competition poses numerous challenges to high-tech enterprises. The formulation and implementation of marketing strategies are of vital importance to their survival and development. This paper deeply analyzes the marketing characteristics and existing problems of high-tech enterprises, and proposes targeted innovative strategies, aiming to provide useful references for high-tech enterprises to enhance their market competitiveness and achieve sustainable development.

Keywords

High-Tech Enterprises; Marketing Strategies; Innovation; Market Competition

References

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