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Rural E-Commerce Development Paths to Boost Agricultural Product Sales Under Rural Revitalization

Author(s)

Jinping Yang

Affiliation(s)

College of Economics and Management, Suzhou Polytechnic Institute of Agriculture, Suzhou, Jiangsu, China

Abstract

With the advancement of the rural revitalization strategy, rural e-commerce has gradually become an important way to promote the sales of agricultural products and increase farmers' income. However, in the process of development, rural e-commerce still faces a series of problems, such as underdeveloped infrastructure, limited e-commerce awareness among farmers, and inadequate product quality control and branding. In response to these problems, this paper proposes three solutions: First, improve infrastructure construction. Promote Internet coverage and the optimization of the logistics system through the cooperation between the government and enterprises. Second, strengthen e-commerce training for farmers to enhance their digital literacy and enthusiasm for e-commerce participation. Third, improve the quality traceability system for agricultural products, innovate brand building, and build exclusive e-commerce platforms for agricultural products. These strategies will help promote the sustainable development of rural e-commerce and further contribute to rural revitalization.

Keywords

Rural Revitalization; Rural E-commerce; Agricultural Product Sales

References

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