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Construction of an Evaluation System for Cultivating E-commerce Applied Talents from the Perspective of Intelligent Integration

Author(s)

Lisha Zhen, Qin Wang*

Affiliation(s)

College of Applied Science and Technology, Beijing Union University, Beijing, China *Corresponding Author.

Abstract

Based on the theory of multiple intelligences, this study constructs an evaluation system for cultivating applied talents in e-commerce from nine dimensions: speech-language intelligence, logical-mathematical intelligence, interpersonal communication intelligence, body-movement intelligence, visual-spatial intelligence, music intelligence, introspective intelligence, natural observer intelligence, and innovative intelligence. A total of 46 indicators are selected, including clear expression, market analysis, team harmony, information communication, aesthetics and practicality, content attractiveness, skill evaluation, development direction, and model innovation. The weight of the indicators is quantitatively analyzed using the Analytic Hierarchy Process (AHP), and the total evaluation score is calculated by weighted summation. The results show that “logical-mathematical intelligence” occupies the highest weight (13.695%) in the cultivation of e-commerce talents, emphasizing the core role of logical reasoning and mathematical analysis. Additionally, the importance of “visual-spatial intelligence” (11.317%) and “innovative intelligence” (10.651%) is significant, highlighting the necessity of user interface design and innovative thinking. Furthermore, the weight values of interpersonal communication intelligence and introspective intelligence reveal the critical role of teamwork and self-management in e-commerce talent development.

Keywords

Theory of Multiple Intelligences; E-Commerce; Talent Cultivation; Evaluation Index System; AHP

References

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