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Influence Factors and Development Prospects of Hosts' Professional Influence in the Era of Media Convergence

Author(s)

Yushan Wang*

Affiliation(s)

Communication University of China, Beijing, China *Corresponding Author

Abstract

In the current context of the rapid development of media convergence, the construction and evaluation of hosts' professional influence have become key issues in the industry. This paper deeply analyzes relevant research, summarizes the key factors influencing hosts' professional influence, covering specific indicators such as exposure, professional competence, and reputation under the dimensions of media platforms, hosts themselves, audiences, the industry environment, and competitors/partners. It also analyzes the relationships of mutual influence and interaction among these factors. On this basis, a reasonable outlook on the future development of hosts' professional influence is provided from the aspects of technological integration, cultural dissemination and social responsibility, and cross-platform collaboration, aiming to offer theoretical support and direction for the sustainable development of the hosting industry.

Keywords

Era of Media Convergence; Professional Influence of Hosts; Influence Factors; Development Prospects; Cross-Platform Collaboration; AI Technology Integration

References

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