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24 Solar Terms Fragrance Clock: An Interdisciplinary Exploration Based on Cultural Narration and Olfactory Experience

Author(s)

Chenxia Wang

Affiliation(s)

Xi’an Technological University, Xi’an, Shaanxi, China

Abstract

Domestic fragrance brands have thrived in the olfactory economy, leveraging cultural narratives and innovatively designed products. Brands such as Scent Library and Guanxia have integrated local Chinese memories into the olfactory experience, shaping a unique texture of Chinese scents and achieving bundled and interactive marketing through media resources. Loir Fragrance, which provides fragrance services for corporate users, focuses on enterprise customers through a strategy-plus-e-commerce platform model. Currently, its main products are home aromatherapy products, but it should be noted that there may be high health risks involved. Furthermore, with the integration of traditional cultural elements, multi-dimensional and multi-scenario interactive experiences, and the gradual formation of an intelligent ecosystem with the Internet of Everything, domestic fragrances should not only focus on cultural aspects but also combine their own advantages to incorporate more innovative forms and explore new markets.

Keywords

Domestic Fragrance Brand; Integrated Marketing Communication; Packaging Design; Cultural Narrative; Olfactory Economy

References

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