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Narrative Book Design for the Phenomenon of “Pan-Labeling”

Author(s)

Shuoshuo Xie*

Affiliation(s)

Xi’an Technological University, Xi’an, Shaanxi, China *Corresponding Author

Abstract

These days, social media platforms are constantly expanding, and young people are spending a lot of time on them. Youth now frequently identify themselves with identity tags in an attempt to find peers and improve their sense of belonging, influenced by internet culture phenomena such as horoscopes and the Myers-Briggs Type Indicator (MBTI). This strengthens their cognitive rigidity over time, and gives rise to "pan-labeling." Since there is a lot of heated social debate surrounding the "pan-labeling" phenomena, concept books provide a vehicle for transferring such contentious discourse from social media platforms into book form. This conversation is transformed into visual components that are interwoven throughout the book's structure through text, images, and narrative arrangement. To understand the underlying reasons for the "over-labeling" phenomenon, multi-perspective storytelling is used. Concept books differ from traditional publications by seeking novel forms that fully embody a book's individuality and depth. This paper explores the design of concept books, integrating narrative book design to examine the social topic of “pan-labeling.” It enables readers to understand this phenomenon while gaining deeper insight into concept books as its medium.

Keywords

Pan-Labeling; Social Media; MBTI; Identity Tags; Narrative Book

References

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