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Research on Brand Image Design for Dinghu Mountain Scenic Area in Zhaoqing City through the Lens of Cultural and Tourism Integration

Author(s)

Jingxi Zeng*, Songyuan Li

Affiliation(s)

Guangdong Technology College, Zhaoqing, Guangdong, China *Corresponding Author

Abstract

As cultural and tourism integration emerges as the core strategy for national cultural and tourism development, the significance of brand image design for scenic areas has become increasingly important. Focused on the Dinghu Mountain Scenic Area in Zhaoqing City, this study examines the current state, challenges, and enhancement strategies of brand image design for scenic areas from the standpoint of visual communication design. Through a combination of literature review, on-site investigations, and case analyses, this paper delineates the brand positioning of Dinghu Mountain Scenic Area. Additionally, it puts forth strategic recommendations such as cultural symbol extraction, visual image reconstruction, the establishment of culturally immersive experiences, and the construction of a comprehensive multi-channel brand communication framework. The primary objective is to furnish theoretical underpinning and practical directives for the brand image design of Dinghu Mountain Scenic Area, while also serving as a valuable reference for similar natural scenic areas nationwide.

Keywords

Cultural and Tourism Integration; Brand Image Design; Zhaoqing City; Dinghu Mountain Scenic Area

References

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