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A Study on the Mechanism of Digital Capability and Competitiveness Enhancement of Small and Medium-Sized Enterprises in the E-Commerce Platform Context

Author(s)

Genyu Zhang*

Affiliation(s)

Baise University, Baise, Guangxi, China *Corresponding Author

Abstract

This study aims to explore the mechanism through which the digital capability of small and medium-sized enterprises (SMEs) enhances their competitiveness in the context of e-commerce platforms. Through a systematic literature review and theoretical analysis, this paper constructs an analytical framework in which digital capability influences enterprise competitiveness via two pathways: resource integration and innovation-driven development. It further examines the dynamic evolution of digital capability and its positive feedback effects within platform ecosystems. The findings reveal that digital capability not only improves the efficiency of resource allocation and the speed of market response but also drives innovation in products, marketing, and supply chains, thereby creating differentiated competitive advantages. Moreover, through data accumulation and organizational learning, digital capability enables continuous iteration and growth. The conclusions suggest that SMEs should incorporate digital transformation into their long-term strategies, consistently invest in technology, talent, and organizational optimization, and actively participate in platform ecosystem collaboration to achieve long-term and sustainable competitiveness enhancement.

Keywords

SMEs; Digital Capability; E-commerce Platforms; Resource Integration; Innovation-Driven Development; Competitiveness

References

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