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Live-Streaming and East-West Cultural Fusion in Cultural GDP

Author(s)

Yingzhen Li

Affiliation(s)

University of Glasgow, Glasgow, Britain

Abstract

Live broadcasting, a new media format, has a significant influence on cultural communication and consumption patterns against the backdrop of digital globalization. Using Li Ziqi, a representative of eastern culture, and Sasha, a representative of western culture, as examples, this study introduces the idea of “Cultural GDP” to quantify the economic value derived from digital cultural content and explores the function of live broadcast platforms as a production tool of “cultural GDP.” Data is gathered, processed, and visualized using Python technology, and quantitative analyses of the market value, social influence, industrial impact, and content index are conducted. It is discovered that whereas Sasha's “high interaction” approach encourages cross-cultural integration through direct communication, Li Ziqi's “deep immersion” mode communicates the essence of culture by creating an aesthetically pleasing closed loop. In addition to building a framework for mutually beneficial and cooperative cultural communication, the two models have advanced the “cultural GDP” in depth and breadth, respectively. The study further compensates for the shortcomings of current quantitative analysis by offering a theoretical and practical foundation for the development of the digital economy and cultural communication theory. The study's findings demonstrate how the live broadcast platform's multi-cultural expression mode has greatly aided in the development and dissemination of global cultural values.

Keywords

Digital Content Economy; Cross-Cultural Communication; Live Broadcasting Platform; Cultural GDP; and Quantitative Analysis

References

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