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Cultural Identity and Technological Literacy as Dual Drivers: The Impact of Zhanjiang Nianli Digital Dissemination on the International Competence of Corporate Tech Talents

Author(s)

Hanjuan Tang

Affiliation(s)

School of Foreign Languages, Lingnan Normal University, Zhanjiang, Guangdong, China

Abstract

Amid globalization and China's "Dual Creation" initiative, fostering internationally competent tech talents has become a strategic priority for second-tier cities such as Zhanjiang. This study explores how cultural identity and technological literacy interact to enhance such competence, taking Zhanjiang’s intangible heritage-the “Nianli” festival-as a focal point. We propose that strong local cultural identity, combined with technological proficiency, creates a “dual-driver” effect that boosts professionals’ global readiness. Using a mixed-methods design, we first distributed questionnaires to 250 tech professionals in Zhanjiang to assess correlations among cultural identity, English reading skills, and tech adoption. Subsequently, a quasi-experimental intervention was conducted, wherein an AI-driven intelligent tutoring system (ITS) provided metacognitive reading strategy training integrated with English digital content on Nianli culture (e.g., VR, interactive stories). A control group used conventional English materials. Results showed that the experimental group achieved significant gains not only in reading comprehension and metacognitive awareness but also in cultural confidence and cross-cultural efficacy. This indicates that digitally embedding local culture into skill training enriches learning and strengthens international competence. We propose a “Cultural-Tech Literacy Integration Model,” positing that enabling tech talents to digitally articulate local heritage in global languages effectively transforms culture into human capital-aligning with “Dual Creation” goals.

Keywords

International Competence; Cultural Identity; Technological Literacy; Digital Dissemination; Nianli Festival; Intelligent Tutoring System; Metacognitive Training; Dual Creation; Zhanjiang; Corporate Tech Talents

References

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