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Research on the Characteristics, Problems and Governance Strategies of Social Media Communication

Author(s)

Shuai Du, Jing Zhang

Affiliation(s)

Liaoning Institute of Science and Technology, Benxi, Liaoning, China

Abstract

This paper conducts an in-depth analysis of the communication characteristics of social media, pointing out that social media exhibits the features of decentralization, lightweight content, and algorithm-social synergy-driven mechanism in terms of communication subjects, content, and mechanisms. Theoretically, it adapts to and expands classic communication theories such as the Gatekeeper Theory and the Agenda-Setting Theory. The study reveals that social media information communication faces problems like false information and information overload, and then puts forward targeted strategies from aspects such as the optimization of platform technology and management, and the improvement of users' media literacy. The aim is to provide theoretical and practical references for building a healthy social media communication ecology and promoting social media to play a more positive role in information dissemination.

Keywords

Social Media; Information Communication; Communication Theories; Governance Strategies

References

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