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Study on the Benefit Realization Mechanism for Farmers and Herders in Rural Tourism: A Case Study of Gala Village in Nyingchi City

Author(s)

Liu Yang*, Xiaozhi Wu, Shuhui Lu

Affiliation(s)

Xizang Institute of Rural Revitalization, Xizang Minzu University, Xianyang, Shaanxi, China *Corresponding Author

Abstract

Against the backdrop of the rural revitalization strategy, rural tourism has become an important pathway for promoting income growth among farmers and herders and rural development. This study takes Gala Village in Nyingchi City as a case study. Based on the perspective of "Integration of Production, Living, and Ecology," it uses grounded theory to code and analyze interview data from 21 farmers and herders, systematically extracting three major benefit realization mechanisms. The findings reveal that production benefits form the economic foundation through diversified income streams and democratic distribution; ecological benefits create a virtuous cycle through environmental protection initiatives and green technologies; and social benefits build community governance capacity through cultural identity and collective action. These three dimensions interact synergistically to promote comprehensive development of farmers and herders in economic, environmental, and social dimensions. This study provides theoretical and practical insights for sustainable rural tourism development in plateau ethnic regions.

Keywords

Rural Tourism; Benefit Realization Mechanism; Grounded Theory; Integration of Production; Living and Ecology; Gala Village; Farmers and Herders

References

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