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Research on the International Competitiveness of the Liquor Industry Cluster in the Chengdu-Chongqing Region Based on the Diamond Model

Author(s)

Yuyan Zhou*

Affiliation(s)

Chengdu Jincheng College, Chengdu, China *Corresponding Author

Abstract

This paper uses the diamond model to deeply analyze the international competitiveness of the liquor industry cluster in the Chengdu-Chongqing region. As an important baijiu production base in China, the Chengdu-Chongqing region has unique natural resources for the brewing industry, with its subtropical humid climate, fertile and diverse soil, and high-quality and abundant water resources. The coordinated development of related and supporting industries has constructed a complete industrial chain for the liquor industry cluster. Liquor enterprises actively implement brand strategies, forming a distinctive competitive pattern in the high-end, mid-range, and low-end markets. The development of the global economy, consumption upgrading, and the international dissemination of Chinese culture have brought broad market opportunities. The high attention and strategy support from the state and local governments have injected strong impetus into the development of the liquor industry cluster. However, currently, the international market's awareness and acceptance of Chinese baijiu still need to be improved, and small and medium-sized liquor enterprises still have deficiencies in brand and technological innovation. Based on this, this paper proposes a series of targeted countermeasures to promote the greater development of the liquor industry cluster in the Chengdu-Chongqing region in the international market, providing a useful reference for the development of the regional liquor industry cluster.

Keywords

Diamond Model; Chengdu-Chongqing Region; International Competitiveness; Chinese Baijiu; Industrial Cluster

References

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