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Digital Leadership in the Digital Economy: Its Impact on Organizational Effectiveness and Employee Motivation

Author(s)

Luke Sun*

Affiliation(s)

Baise University, Baise, Guangxi, China *Corresponding Author

Abstract

With the rapid development of the digital economy, businesses are facing unprecedented challenges and opportunities. Digital leadership, as a crucial management tool to cope with these changes, has garnered increasing attention from both academia and industry. This study aims to explore the impact of digital leadership on organizational effectiveness and employee motivation in the digital economy environment. Through a literature review and theoretical analysis, the research constructs a theoretical framework for digital leadership and analyzes its specific mechanisms on organizational effectiveness and employee motivation. The study finds that digital leadership significantly improves organizational effectiveness by optimizing decision-making efficiency, enhancing resource allocation, and promoting innovative collaboration. Meanwhile, digital leadership strengthens employee job satisfaction and innovation motivation by empowering employees, enhancing autonomy, and providing real-time feedback. However, the implementation of digital leadership still faces challenges such as insufficient digital literacy among leaders and differences in employee adaptability. The research concludes that digital leadership is a key factor in driving business transformation and enhancing competitiveness, playing a vital role in employee motivation and organizational effectiveness.

Keywords

Digital Leadership; Digital Economy; Organizational Effectiveness; Employee Motivation; Technology-Driven

References

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