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Nezha Reborn: Translation Mechanisms and Global Dissemination Pathways of Chinese Narratives

Author(s)

Qi Liu*, Rui Yin

Affiliation(s)

Faculty of Literature and Journalism and Communication, ShangRao Normal University, Shangrao, Jiangxi, China *Corresponding Author

Abstract

The Nezha film series represents a modern reconstruction of a Chinese mythological intellectual property (IP). Through its distinctive narrative and visual style, it successfully integrates elements of traditional Chinese culture with contemporary cinematic techniques. This synthesis not only preserves the uniqueness of Chinese culture and reinforces cultural subjectivity but also enhances the global communicability of Chinese cultural values through symbolic translation and value elevation. By examining the cross-cultural communication practices of the Nezha series, this study identifies a tripartite translation mechanism of “anchoring-softening-symbiosis”. Under this mechanism, a dynamic balance can be achieved between maintaining cultural subjectivity and fostering emotional resonance and cultural identification among global audiences, thereby offering both theoretical and practical insights for the globalization of Chinese culture.

Keywords

Cross-Cultural Communication; Cultural Subjectivity; Global Dissemination; Chinese Narratives

References

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