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Research on the Construction of Cultural Tourism Characteristic Projects: A Case Study of Flower Festival Activities of Wuxi Cultural Tourism Group

Author(s)

Yongqiang Dong

Affiliation(s)

Wuxi Taihu Yuantouzhu Tourism Group Co., Ltd., Wuxi, Jiangsu, China

Abstract

Under the background of cultural: tourism integration, flower festival activities have gradually become a key development direction in the cultural tourism industry due to their seasonality, visual attractiveness, and strong cultural connotations. This study aims to explore the construction of a systematic and data‑driven cultural tourism characteristic project system based on flower festival activities. Taking the flower festival events organized by scenic areas under Wuxi Cultural Tourism Group as the research object, the paper systematically analyzes operational data such as total expenditure, total revenue, net profit, tourist visits, and year‑on‑year changes. The study employs methods including data analysis, screening evaluation, and inductive summarization to compare activities across scenic areas such as Yuantouzhu, Huishan Ancient Town, Meiyuan, Liyuan, and Wuxi Zoo. Based on a five‑dimension evaluation framework covering profitability, brand influence, cultural compatibility, sustainability, and risk resistance, high‑quality activities with development potential are identified. The results categorize these activities into three types: core profit‑oriented activities, potential growth activities, and characteristic supplementary activities. Finally, a hierarchical flower festival cultural tourism project system is proposed to optimize resource allocation, strengthen brand competitiveness, and enhance long‑term economic performance. The study concludes that constructing a structured festival activity system is an effective path for promoting high‑quality development of regional cultural tourism destinations.

Keywords

Cultural Tourism Projects; Flower Festivals; Data Analysis; Characteristic Tourism Projects; Project System Construction

References

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