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Analysis of Consumer Behavior and Participation Motivations in Outdoor Recreation: A Qualitative Study of Urban White-Collar Workers in China

Author(s)

Congshan Zhang*

Affiliation(s)

School of Sports Economics and Management, Central University of Finance and Economics, Beijing, China *Corresponding Author

Abstract

Outdoor recreation has experienced substantial growth in China over the past decade, evolving from a niche recreational activity into a significant market segment with considerable socioeconomic implications. This qualitative study examines consumer participation motivations and barriers among urban white-collar workers in China during the period of 2019-2024. Through content analysis of published survey data and research findings, this research identifies primary motivational factors driving participation and key barriers impeding sustained engagement. The findings reveal that urban white-collar workers demonstrate unique participation patterns characterized by time-efficient activity preferences and willingness to invest in quality services. This study contributes to the theoretical understanding of consumer behavior in outdoor recreation contexts and provides actionable insights for industry stakeholders and policymakers seeking to promote sustainable participation in outdoor recreational activities.

Keywords

Outdoor Sports; Consumer Behavior; Participation Motivations; Urban White-Collar Workers; Qualitative Study

References

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