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Research on Digital Communication Paths and Narrative Reconstruction of Xi’an Intangible Cultural Heritage

Author(s)

Huang Jing

Affiliation(s)

School of Culture and Media, Xi’an Eurasia University, Xi’an, China

Abstract

Intangible Cultural Heritage (hereinafter referred to as “ICH”) serves as a core cultural symbol carrying national cultural genes and identity markers. Digital communication represents a critical pathway for the living transmission and contemporary transformation of ICH, as well as a new means of perpetuating outstanding cultural traditions. With the rapid advancement of digital technologies, the communication methods of ICH are undergoing a paradigm shift from “static display” to “immersive experience.” This study takes Xi’an’s ICH as its research object and explores the integrated application of AI-driven interactive narrative technology and VR immersive experiences in the digital communication of ICH. In response to the communication challenges facing Xi’an’s ICH, this research constructs an “AI+VR” dual-drive communication model, in which AI interactive narrative enhances personalized participation, and VR immersive experience strengthens cultural identity. An empirical study focusing on Xi’an Drum Music demonstrates that the integrated communication approach significantly outperforms traditional methods in terms of knowledge acquisition, cultural understanding, and emotional identification, thereby providing an effective pathway for the living transmission of ICH.

Keywords

Xi’an Intangible Cultural Heritage; AI Interactive Narrative; VR Immersive Experience; Digital Communication; Narrative Reconstruction

References

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