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The Generative Logic and Prevention Mechanism of Telecommunications Network Fraud in Universities in the Era of Intelligent Media

Author(s)

Yiping Li

Affiliation(s)

School of Journalism and Communication, Jiangxi Normal University, Nanchang, Jiangxi, China

Abstract

In the era of intelligent media, technologies including big data, artificial intelligence and algorithmic recommendation are reshaping the pattern of information communication at the underlying logic, which promotes the iterative upgrading of telecommunications network fraud toward intelligence, precision and covertness. Fraudsters leverage digital intelligence tools to accurately capture the psychological and behavioral characteristics of target groups, constructing personalized and scenario-based fraud systems, thereby significantly increasing the level of risk. University students, who are psychologically immature, lack social experience and rely heavily on the Internet, have become the primary targets of fraud. Traditional anti-fraud publicity in universities is inconsistent with communication principles, and can hardly address the logic of emerging fraud and the psychological dilemmas such as cognitive biases of university students, resulting in unsatisfactory preventive effects. At present, it is urgent to adopt a communication studies perspective to systematically analyze the generative logic and practical dilemmas of university telecommunications network fraud in the intelligent media environment, and explore a fraud prevention mechanism suitable for university students’ psychological characteristics and digital scenarios, so as to provide theoretical support and practical approaches for enhancing the effectiveness of anti-fraud efforts and safeguarding campus security.

Keywords

Era of Intelligent Media; Communication Studies; Universities; Telecommunications Network Fraud; Generative Logic; Prevention Mechanism

References

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