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Literature Review on the Integration Model of Rural Inclusive Finance and Digital Service Platforms under the Background of the Gig Economy

Author(s)

Huixin Yu#, Wenhong Cheng*,#, Hongjuan Pan, Jiayi Ding, Xinyu Zheng

Affiliation(s)

Jiaxing University, Jiaxing, Zhejiang, China *Corresponding Author #Huixin Yu and Wenhong Cheng contributed equally to this study

Abstract

Against the backdrop of the joint promotion of rural revitalization and digital inclusive finance policies, the rural gig economy has become an important form of absorbing rural surplus labor and helping farmers increase their income. However, the structural characteristics of this group—mostly lacking credit records, unstable income, and insufficient collateral—have led them to generally face problems such as "difficulty in borrowing money, slow fund disbursement, and lack of protection." Traditional rural financial services can hardly effectively meet their needs. From the perspective of the integration of inclusive finance and digital technology, this paper summarizes the main characteristics and financial needs of the rural gig economy by sorting out existing research, and points out the deficiencies in current inclusive financial services. Combining international experience and theoretical analysis, it refines three innovative mechanisms: "behavioral data creditization", "data-driven risk control", and "scenario-embedded services", and analyzes how these mechanisms alleviate the lack of financial services faced by the gig workforce. In addition, this paper selects three typical cases to compare the specific practices of implementing these three mechanisms in different regions. The results show that these mechanisms can alleviate the mismatch between financial services and the needs of gig workers, but appropriate methods based on local resource conditions are required in specific implementation. Based on this, suggestions are put forward from three levels—financial institutions, regulatory authorities, and local governments—to provide financial support for the development of the gig economy and reference for the in-depth application of digital inclusive finance in rural areas.

Keywords

Gig Economy; Rural Inclusive Finance; Digital Service Platform; Employment Anxiety; Emotional Management; Financial Innovation

References

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