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From Cultural Resources to Cultural Capital: Transformation Paths and Realization Mechanisms of Cultural Heritage Vitalization Promoted by Cultural and Creative Design

Author(s)

Xiaoxue Zhang

Affiliation(s)

School of Arts and Design, Xi’an Technological University, Xi’an, Shaanxi, China

Abstract

Transforming China’s vast cultural heritage from static “resource stocks” into dynamic “value-generating capital” is a central challenge in heritage revitalization. Through theoretical inquiry and case-based analysis, this study draws a clear distinction between cultural resources (as stock assets) and cultural capital (as assets that accumulate value). It then zeroes in on cultural and creative design as the pivotal engine, identifying three core value-enhancing mechanisms: reconstructing narratives to evoke emotional resonance, embedding functions through contextual re-scenarioization, and shaping aesthetics to build recognizable brands. In concert, these mechanisms convert historical data into emotional experiences, decorative artifacts into functional everyday goods, and cultural symbols into commercially viable labels. Building on this framework, the study proposes three practical pathways-productization, experiential engagement, and industrial scaling-alongside a triple-support system driven by innovation, market forces, and policy facilitation. The paper concludes that cultural and creative design acts as the essential bridge for elevating heritage into productive cultural capital, offering both theoretical grounding and actionable guidance for revitalization efforts.

Keywords

Cultural Resources; Cultural Capital; Cultural and Creative Design; Cultural Heritage Vitalization; Transformation Paths

References

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