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Research on the Path and Mechanism of Digital Competence Affecting the Employment Quality of Young People in New Business Forms

Author(s)

Zeyu Zheng1, Yuntong Xie2, Li Wu*

Affiliation(s)

China Jiliang University, Hangzhou, Zhejiang, China *Corresponding Author

Abstract

Digital technology has generated new job opportunities across China, while also producing fresh employment differentiation. This study investigates the association between digital competence and employment quality among new employment groups in Zhejiang Province, and tests the mediating role of employment intention. The study adopted a blend of online and offline questionnaires; altogether 812 copies were handed out, and 744 valid responses were obtained. Descriptive statistics along with Bootstrap mediation analysis were applied for hypothesis testing. The results yield three principal findings. First, respondents report fairly positive employment intentions together with comparatively high self-rated digital competence. Second, digital competence exerts a significant positive influence upon employment quality. Third, employment intention serves as a partial mediator linking digital competence with employment quality. Drawing on these findings, this study proposes targeted improvement suggestions concerning digital competence training, employment support, platform governance, and workers' social security.

Keywords

Employment Intention; Employment Quality; Digital Competence; Digital Economy

References

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