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Research on the Construction of "Project-Driven" Studio Education Model for E-Commerce Major in Private Universities

Author(s)

Yu Cui

Affiliation(s)

Qingdao Huanghai University, Qingdao, China

Abstract

Faced with the practical dilemma that the practical teaching of e-commerce major in private universities is disconnected from industrial needs, this paper focuses on the construction and implementation of the "project-driven" studio education model. By comprehensively adopting methods such as literature research and theoretical analysis, it systematically sorts out the core logic, construction dimensions and optimization directions of this model. Research shows that "project-driven" studios have a significant effect on improving students' practical skills and employment competitiveness, but similar models currently have prominent problems such as inadequate university-enterprise collaboration, insufficient integration of projects and courses, and lagging construction of dual-qualified teacher teams. To address these issues, this paper details the specific construction content of the education model from four key dimensions: organizational structure coordination, curriculum system reconstruction, teaching team building, and project management optimization, and improves corresponding supporting measures, aiming to provide practical references for private universities to enhance the talent training quality of e-commerce major.

Keywords

Private Universities; E-Commerce Major; Project-Driven; Studio; Education Model

References

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