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Research on the Promotion Path of Flexible Employment of College Students in Sports in the New Media Era

Author(s)

Hua Wang

Affiliation(s)

Xi'an Physical Education University, Xi'an, Shaanxi, China

Abstract

With the rapid development of new media technologies, China's sports industry and employment market are undergoing profound transformations. This paper focuses on the flexible employment challenges faced by sports majors in the new media era, systematically exploring practical difficulties and improvement pathways through literature analysis, case studies, and survey interviews. The research reveals that while the new media age has created diverse flexible employment opportunities such as content creation, technical services, and e-commerce operations for sports students, they still face multiple challenges including skill-market mismatch, information asymmetry, constraints from traditional employment concepts, and inadequate policy support systems. To address these issues, the paper proposes four improvement dimensions: 1) Establishing a "school-enterprise collaboration + industry-education integration" talent cultivation mechanism to innovate training models; 2) Enhancing new media skills training to improve students' digital literacy and interdisciplinary capabilities; 3) Optimizing flexible employment policy support systems to improve job environments; 4) Building specialized employment service platforms to facilitate precise job-demand matching. The study further suggests coordinated efforts from four key stakeholders (government, universities, enterprises, and students) to jointly construct a supportive ecosystem for sports majors' flexible employment in the new media era, providing theoretical references and practical pathways for promoting high-quality employment in this field.

Keywords

Sports College Students; Flexible Employment; New Media Era; Employment Path; School-Enterprise Collaboration

References

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