Search

Research on the Multinarrative Construction and International Communication of Tianjin's Urban Image Under the Framework of the Shanghai Cooperation Organization

Author(s)

Hu Feng

Affiliation(s)

Tianjin Foreign Studies University, Tianjin, China

Abstract

This study focuses on the multinarrative construction and international communication effectiveness of Tianjin's urban image within the framework of the Shanghai Cooperation Organization (SCO). It mainly explores four narrative modes shaping Tianjin's urban image: the official "opening-up and innovation" strategic narrative, the historical "blend of Chinese and Western cultures" cultural narrative, the artistic "modern and livable" visual narrative, and the folk "lively urban life" digital narrative. These narratives collectively form a rich and complex narrative ecology. The research shows that in communication targeting SCO member states, culturally affinitive narratives are more likely to gain recognition than single modernization narratives, and significant differences exist in the interpretation of various narratives among member states. Theoretically, this study constructs a "multinarrative" analytical framework for urban images; practically, it provides strategic references for cities' precise communication in multilateral cooperation.

Keywords

Shanghai Cooperation Organization (SCO); Tianjin; Urban Image; International Communication

References

[1] Tianjin Foreign Studies University, Foreign Languages Press. Publication of "Tianjin: A City of Harmony and Prosperity" (Russian Edition) [J]. Chinese Translators Journal, 2025(04):152-153. [2] Shi Xu. China's Diplomacy from the Perspective of Cultural Discourse [J]. Journal of Zhejiang University (Humanities and Social Sciences), 2023,53(11):102-117. [3] Liu Hao, Xie Siyi. Infiltration, Cultivation, Identification: Infiltrative Communication of Urban International Image from the Perspective of We-Media [J]. Contemporary Communication, 2023(2):68-72. [4] Wang Yanqi. Analysis of Communication Effects and Influencing Factors of Urban Image——A Case Study of Chongqing's Urban Image Videos on YouTube [J]. Media, 2022(23):85-87. [5] Tianjin International Discourse Coordination Research Center. Construction and Practice of the "Three Pillars" of Tianjin's International Communication [J]. International Communication, 2025(01):45-52.